When strategic insight and great creative execution come together, it’s a beautiful thing.
Unfortunately, all too often it’s a near miss—resulting in work that’s either “straightforward but dull” or “wacky and fun, but where’s the point?” This can lead to frustration, wasted marketing funds, and indigestion.
Good Looking Ideas was founded in the spirit of producing work that lands squarely in the sweet spot. Our not-so-secret formula is based on listening and collaboration: nobody knows your business and goals like you do, and wrapping our heads around that is the all-important first step.
Collaboration is where the fun begins—where the sparks fly. If two decades of working on global and local brands across all media will teach you anything, it’s that there are many ways (and venues) to tell an effective story in words and imagery, and some good up-front communication can often produce a more effective (and cost-effective) approach.
From there on, schedules are scheduled, estimates are estimated (and adhered to), and the right blend of experience, insight and caffeine are applied to meet the challenge. And we’re not afraid to let you peek into the kitchen once in a while (aka regular check-ins).
The end result is great messaging and imagery that holds together, tells a story, and most importantly, serves a purpose—whether it’s awareness, engagement, clicks, calls, sales, or all of the above. If this sounds like the kind of communications partner you’re looking for, then you are ready for some Good Looking Ideas.
Whether you need a new web site, branding or launch materials, marketing collateral, or an entire integrated digital (or traditional) campaign, producing great solutions for your business is what we live for, what gets us out of bed in the morning.